Services marketing
Bateson, John E. G.2016
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This textbook examines the use of services marketing as a competitive tool from a uniquely broad perspective, exploring it not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.
Main title:
Author:
Bateson, John E. G., authorHoffman, K. Douglas, author
Edition:
Fifth edition / John E.G. Bateson, K. Douglas Hoffman.
Imprint:
Australia : South-Western, 2016.
Collation:
480 pages : illustrations
Notes:
Includes bibliographical references and index.Includes bibliographical references and index.
ISBN:
9781285429786 (hbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1314610