Understanding marketing
Davies, Mark A. P.1998
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Understanding Marketing includes personal feedback questions interspersed throughout the text to reinforce and reassure the student of learning. Several case studies and worked examples are used throughout.
Main title:
Understanding marketing / Mark A. P. Davies.
Author:
Imprint:
London : Prentice Hall, 1998.
Collation:
viii, 392p., [2]p. of plates : ill., facsims. (some col.) ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780134904672 (pbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
BRN:
1310068