Successful marketing for the small business
Patten, Dave1998
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This practical guide shows how a basic grasp of the essentials can revitalise any service or product-led industry. All aspects of research, selling and promotion are covered in this highly successful handbook for small businesses.
Main title:
Successful marketing for the small business / Dave Patten.
Edition:
4th ed.
Imprint:
London : Kogan Page, 1998.
Collation:
[ix], 198p. : ill. ; 22 cm.
Series title:
Notes:
Previous ed.: 1995.Includes index.Published in association with the Royal Bank of Scotland.
ISBN:
9780749426446 (pbk)
Local class:
658.8
Language:
English
BRN:
1297057