Business Writing Today : A Practical Guide
Canavor, Natalie2018
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Business Writing Today, Third Edition, gives students tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations and helps them to understand the business world and communicate effectively in today's highly competitive work environment.
Main title:
Business Writing Today : A Practical Guide / Natalie Canavor.
Author:
Canavor, Natalie, author
Edition:
Third Edition (International Student Edition) edition.
Imprint:
Los Angeles : SAGE, 2018.
Collation:
376 pages ; 24 cm
Contents:
PART I: HOW TO COMMUNICATE IN WRITING 1. Business Writing Today - And You 2. Write to Accomplish Goals 3. Putting the Planning Structure to Work PART II: SHARPEN AND IMPROVE YOUR WRITING 4. Write the First Draft 5. Edit Your Writing 6. Use the Techniques of Persuasion PART III: THE BASICS OF BUSINESS COMMUNICATION 7. Building Relationship with Everyday Media 8. Writing More Formal Messages 9. Creating Business Documents PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA 10. Writing for the Interactive World 11. Present Yourself: Write Well to Speak Well PART V: INTO THE FUTURE 12. Win Your Opportunities: Writing for the Hunt Appendix
ISBN:
9781544327860
Language:
English
Subject:
BRN:
1289335