Direct and interactive marketing
Sargeant, Adrian2001
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Main title:
Direct and interactive marketing / Adrian Sargeant, Douglas C. West.
Author:
Imprint:
Oxford University Press, 2001.
Collation:
xxiii,460p. : ill..
Notes:
Includes bibliographical references and index.
ISBN:
0198782535 (pbk)
Dewey class:
658.84
Language:
English
BRN:
1285369
