E-business : a management perspective
Reynolds, Jonathan, 1958-2010
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This text draws together a wide range of conceptual models & frameworks to provide a coherent insight into modern-day e-business from a management perspective. Packed with examples & case studies including Ebay, Skype & Googlewhacking, it is supported by an extensive online package with Author Blog.
Main title:
E-business : a management perspective / Jonathan Reynolds.
Author:
Imprint:
Oxford : Oxford University Press, 2010.
Collation:
xxiv, 469 p. : ill. ; 25 cm.
Notes:
Formerly CIP. UkIncludes bibliographical references and index.
ISBN:
9780199216482 (pbk)
Dewey class:
658.054678
Language:
English
BRN:
1285344