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Marketing across cultures

Usunier, Jean-Claude2009
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'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
Main title:
Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Author:
Usunier, Jean-ClaudeLee, Julie Anne
Edition:
5th ed.
Imprint:
Harlow : FT Prentice Hall, 2009.
Collation:
xvi, 479 p. : ill. ; 25 cm.
Notes:
Previous ed.: 2005.Includes bibliographical references and index.
ISBN:
9780273713913 (pbk)
Language:
English
Subject:
Export marketing -- Social aspectsInternational business enterprises -- Social aspectsIntercultural communication
BRN:
1276733
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1276733

Find it!
Remove Marketing across cultures from your current listSave Marketing across cultures to your current list

Total copies: 7

Available: 6

Availability by location
Place reservation for Marketing across cultures
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