Marketing research : an applied orientation
Malhotra, Naresh K.2010
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This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Main title:
Marketing research : an applied orientation / Naresh K. Malhotra.
Author:
Edition:
6th ed.
Imprint:
Upper Saddle River, N.J. ; London : Pearson Education, c2010.
Collation:
929 p. : ill., ports. ; 28 cm.
Notes:
"Global edition."Previous ed.: 2007.Formerly CIP. UkIncludes bibliographical references (p. 866-905) and index.
ISBN:
9780136094234 (pbk)
Dewey class:
658.83
Language:
English
BRN:
1276607