Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina2018
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From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Main title:
Author:
Wheeler, Alina, author
Edition:
Fifth edition / with foreword by Debbie Millman.
Imprint:
Hoboken, New Jersey : Wiley, [2018]©2018
Collation:
xi, 324 pages : illustrations (colour) ; 29 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781118980828 (hbk. :)
Dewey class:
658.827
Language:
English
Subject:
BRN:
1274519