Marketing analytics : data-driven techniques with Microsoft Excel
Winston, Wayne L.2014
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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel. Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
Main title:
Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.
Author:
Winston, Wayne L., author
Imprint:
Indianapolis, IN : Wiley, [2014]©2014
Collation:
xxx, 690 pages : illustrations (colour) ; 25 cm
Notes:
Includes index.
Audience:
Specialized.
ISBN:
9781118373439 (pbk. :)
Local class:
658.80072 WIN
Language:
English
Subject:
BRN:
1273531