Marketing judo : building your business using brains not budget
Barnes, John2003
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This short book aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. As in judo, use your brains not brawn. The authors came together to transform Harry Ramsden's from a single restaurant into a world famous brand on a limited budget.
Main title:
Marketing judo : building your business using brains not budget / John Barnes and Richard Richardson.
Author:
Imprint:
London : Prentice Hall Business, 2003.
Collation:
xi, 139 p. : ill., facsims., ports. ; 22 cm.
Notes:
Includes bibliographical references.
ISBN:
9780273663164 (pbk)
Language:
English
BRN:
1256540