Strategic international marketing : an advanced perspective
2012
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Place reservation for Strategic international marketing : an advanced perspectiveThis title collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Main title:
Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.
Author:
Imprint:
Basingstoke : Palgrave Macmillan, 2012.
Collation:
xxvii, 303 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780230580244 (pbk)
Language:
English
BRN:
1252228
Find it!
Total copies: 3
Available: 3
Place reservation for Strategic international marketing : an advanced perspective