Global marketing
Keegan, Warren J.2011
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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Main title:
Global marketing / Warren J. Keegan, Mark C. Green.
Author:
Edition:
6th ed., Global ed.
Imprint:
Boston, [Mass.] ; London : Pearson, c2011.
Collation:
621 p. : col. ill., col. maps, col. ports. ; 28 cm.
Notes:
Previous ed.: London: Pearson Prentice Hall, 2008.Includes bibliographical references and index.
ISBN:
9780137042685 (pbk)
Language:
English
BRN:
1250202