E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave, 1963-2009
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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Main title:
Author:
Edition:
4th ed.
Imprint:
Harlow : Financial Times Prentice Hall, 2009.
Collation:
xxxii, 764 p. : col. ill. ; 27 cm.
Notes:
Previous ed.: 2007.Includes bibliographical references and index.
ISBN:
9780273719601 (pbk)
Dewey class:
658.054678658.054678
Language:
English
BRN:
1246269