Marketing research
Aaker, David A. (David Allen), 1938-2013
Books
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Main title:
Edition:
Eleventh edition, International student version. / David A. Aaker, V. Kumar, Robert P. Leone, George S. Day.
Imprint:
Singapore : Wiley, 2013.
Collation:
xiv, 647 pages ; 26 cm
Notes:
Previous edition: 2010.Includes bibliographical references and index.
ISBN:
9781118321812 (pbk)
Dewey class:
658.83658.83
Language:
English
BRN:
1232893