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Marketing across cultures

Usunier, Jean-Claude2013
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'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
Main title:
Marketing across cultures
Author:
Usunier, Jean-ClaudeLee, Julie Anne
Edition:
Sixth edition / Jean-Claude Usunier, Julie Anne Lee.
Imprint:
Harlow, England : Pearson, 2013.
Collation:
xviii, 478 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
ISBN:
9780273757733 (pbk)
Dewey class:
658.84658.84
Language:
English
Subject:
Export marketingIntercultural communicationInternational business enterprisesBusiness and Management
BRN:
1231397
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1231397

Find it!
Remove Marketing across cultures from your current listSave Marketing across cultures to your current list

Total copies: 3

Available: 3

Availability by location
Place reservation for Marketing across cultures
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