Skip to main content
Thumbnail for Strategic customer management : integrating relationship marketing and CRM

Strategic customer management : integrating relationship marketing and CRM

Payne, Adrian2013
Books

Find it!
Remove Strategic customer management : integrating relationship marketing and CRM from your current listSave Strategic customer management : integrating relationship marketing and CRM to your current list

Total copies: 1

Available: 1

Availability by location
Place reservation for Strategic customer management : integrating relationship marketing and CRM
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
Main title:
Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Author:
Payne, AdrianFrow, Pennie
Imprint:
Cambridge : Cambridge University Press, 2013.
Collation:
500 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
ISBN:
9781107649224 (pbk)
Language:
English
Subject:
Customer relations -- ManagementBusiness and Management
BRN:
1226128
Bookmark link:
https://southend.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1226128

Find it!
Remove Strategic customer management : integrating relationship marketing and CRM from your current listSave Strategic customer management : integrating relationship marketing and CRM to your current list

Total copies: 1

Available: 1

Availability by location
Place reservation for Strategic customer management : integrating relationship marketing and CRM
View my active saved list
0 items in my active saved list