International business strategy : rethinking the foundations of global corporate success
Verbeke, Alain2013
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This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 48 key journal articles.
Main title:
Author:
Edition:
Second edition.
Imprint:
Cambridge : Cambridge University Press, 2013.
Collation:
xxiii, 590 pages : illustrations (colour) ; 25 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
ISBN:
9781107683099 (pbk)
Dewey class:
658.049658.049
Language:
English
Subject:
BRN:
1219651