Entrepreneurship marketing : principles and practice of SME marketing
2011
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Introducing the importance of marketing to entrepreneurial firms, this book walks the student through the fundamentals of marketing within the small- and medium-sized context.
Main title:
Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo and Tunji Gbadamosi.
Imprint:
London : Routledge, 2011.
Collation:
xxi, 457 p. : ill. ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780415573764 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1203135