Corporate entrepreneurship : innovation and strategy in large organizations
Burns, Paul, 1949-2013
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'Corporate Entrepreneurship' argues that in today's business environment it is more important than ever for firms to remain flexible & adaptive if they are to overcome new challenges, best the competition & avoid being overtaken by newcomers.
Main title:
Corporate entrepreneurship : innovation and strategy in large organizations / Paul Burns, Professor of Entrepreneurship and former Dean, University of Bedfordshire Business School, UK.
Author:
Edition:
Third edition.
Imprint:
Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Collation:
xxv, 499 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Previous edition: 2008.Includes bibliographical references and index.
ISBN:
9780230304031 (pbk)
Dewey class:
658.421658.421
Language:
English
Subject:
BRN:
1182623