The marketing book
2003
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Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Main title:
The marketing book / edited by Michael J. Baker.
Author:
Edition:
5th ed.
Imprint:
Oxford : Butterworth-Heinemann, 2003.
Collation:
xxxviii, 834 p. : ill. ; 25 cm.
Notes:
Previous ed.: 1999.Includes bibliographical references and index.
ISBN:
9780750655361 (pbk)
Language:
English
Subject:
BRN:
104095