Marketing communications : discovery, creation and conversations
Fill, Chris2016
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This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes.
Author:
Fill, Chris, authorTurnbull, Sarah, author
Edition:
Seventh edition / Chris Fill and Sarah Turnbull.
Imprint:
Harlow, England : Pearson, 2016.
Collation:
xxxvi, 724 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292092614 (pbk)
Dewey class:
658.802658.802
Language:
English
BRN:
102628